Justin Coombs Creative



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THE
SHIPPING
GAME


UNITED STATES POSTAL SERVICE


DRUM AWARDS WINNER – 2019 🥁🏆
B2B Category

“By creating a gamified augmented reality experience, MRM transformed a mysterious part of the shipping process into something easily understood. All users needed was a piece of mail and their smartphone. Gamification helped USPS reveal exactly how fees affected businesses on a per-package basis, proving themselves the best option for customers.”

      - DRUM AWARDS


CD/ DANIEL CARLSSON  
ACD/ ROB SEALE  
SAD/ JUSTIN COOMBS  
CW / KATE ROHRICH  
ILLUS / CHRISTOPHER DELORENZO


DIRECT MAIL + AR ACTIVATION



AR ACTIVATION






DIGITAL



     

CASE STUDY